create your authentic Podcast content strategy
Learn how to launch a podcast that integrates with your content marketing strategy and connects you with your audience.
You have a desire to share your expertise, engage with your audience, and grow and scale your business.
We teach you how to launch and integrate a podcast into your content marketing strategy to help you gain leads and scale your business in an authentic way.
Hi! I'm Kristi!
I’m a podcast manager and launch consultant.
I started my first podcast in 2018 and thought it would be my business.
It wasn’t until after I launched that I realized the podcast wasn’t the business, but part of a content marketing strategy.
Now, I help entrepreneurs, coaches, and creatives launch, manage, and integrate their podcasts into their content marketing strategy to connect with their audience, gain leads, and grow their business.
Recent Blog Posts
How to Generate Content Ideas for Your Podcast
Are you getting podcaster’s block? It’s really a thing and can be more common than you think! When I first launched my podcast, I went through guest droughts. I tied to fill in the gaps with solo episodes but found myself struggling to generate content ideas that...
3 Tips to Engage Your Podcast Audience
“No one’s listening!” Do you feel like that some days? It can happen. Maybe an episode didn’t hit it off with your audience, or perhaps something else happened in the world that took their attention away. Here are three tips to engage your podcast audience when...
Why Your Podcast Needs Show Notes
Podcasts are an incredible tool to connect authentically with your ideal customer. They hear your voice, get to know you on a different level than blog posts, and easily consume episodes on the go. Yet, they can be time-consuming. You spend time planning, recording,...
What is the Perfect Length for Your Podcast Episodes?
As you begin your podcast launch process, you should ask yourself how long you want your episodes to run. You might see podcasts that run an hour-long or only five to ten minutes, but each podcast is different, even those in the same niche or industry. So how do you...
How to Create Authentic Content as a Podcaster
Gone are the days of airbrushed, photoshopped, and autotuned perfection. Audiences today crave authenticity. Authentic brands, podcasts, and other media create a like-know-and-trust factor with audiences. People want to connect with and buy from brands they feel...
How to Use Asana to Manage Your Podcast
New podcasters are often surprised at the number of steps and the details involved in launching a podcast and releasing episodes. While many think you can hit "record," upload the audio, and then publish, it can be far more complex. There are many steps to consider...
Recent Podcast Episodes
Episode 08 // How to Organize and Streamline Your Podcast Process
This week we’re going to chat about how to organize and streamline your podcast process. I’ll walk you through the process I take to organize and streamline my own podcasts and provide tips, tools, and even a walk through of my podcast workflow and planner. What...
Episode 07 // How to Brainstorm Content Ideas for Your Podcast
Got podcaster’s block? (yes, it’s a real thing!) Mapping out your content can be daunting. Sometimes you have all these great ideas but other times you wonder how you’re going to publish an episode the next day. In today’s episode, we’re going to talk about ways to...
Episode 06 // Recap of She Podcasts Live
This week I wanted to share my experience at the She Podcasts live conference with you because I think that conferences can be so supportive and beneficial to our podcasts, our businesses, and our careers. In this episode, I share my thoughts on the conference overall...
Episode 5 // How to Choose a Podcast Hosting Platform (and what it actually does)
Today we’re going to talk about hosting platforms! Choosing and signing up for a hosting platform is going to be one of the steps you’ll take during your podcast launch process, so in this episode, we’ll talk about what a hosting platform is and what it does for you,...
Episode 04 // Why Adding a Podcast to Your Content Strategy is a Smart Marketing Decision
Are you considering the addition of a podcast to your content marketing strategy? A podcast can be a great way to connect with your audience in a different way that can, for some audiences, be a much more convenient way to consume content. It can also help to increase...
Episode 03 // What Do You Need to Start a Podcast?
“What studio do you use to record your podcast?” When I lived in LA, that was a common question I received when I told someone I had a podcast. Most were surprised when I said, “Uh...my bedroom?” The truth is, you don’t need expensive equipment or a fancy studio to...
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